The deployment will provide CITIC Telecom International with a consolidated view of CITIC customers across a number of core applications. The initial deployment of the Knosys Platform will refine the important workflow and knowledge/guidance processes required to deliver market-leading customer support. This will lead to the digital transformation of sales and support strategies for CITIC customers.
The Knosys deployment will define the model for CITIC Telecom’s integrated “Customer Engagement Program” initiative, enabling improved sales and on boarding processes of products and services. A pilot program will be used to develop a business and financial case for delivering CITIC’s whole of business “Customer Self Service” strategy to manage, communicate, upsell and cross sell to new and existing customers. Upon the achievement of the Singapore program delivery goals, the company expects further roll out and deployments across the broader business.
General Manager – CITIC Telecom International, Richard Loo, said:
“CITIC Telecom International always looks for ways to enhance and continually improve our customer engagement which has always been our noted strength in the market. We keep abreast of the technologies that allow us to invest and broaden our existing applications to deliver value back to our customers. We see the deployment of Knosys as a continuation of that strategy, and a way in which we can offer even further benefits to our existing and new customers.”